This weekend, more than determining the matchup for Super Bowl 60 will be at stake.
So will prices for Super Bowl tickets — potentially less expensive than usual, with the big game scheduled for Feb. 8 at Levi’s Stadium in Santa Clara, California.
The Super Bowl ticket market is expected to be “soft’’ with the New England Patriots playing the Denver Broncos in the AFC Championship Game and the Seattle Seahawks playing the Los Angeles Rams in the NFL Championship Game, said Scott Friedman, who monitors ticket sales and offers commentary on YouTube.
“Only Seahawks fans bring in a potential spike to the market,’’ Friedman told USA TODAY Sports.
Fans of the Patriots, Broncos and Rams aren’t expected to create the kind of ticket demand that drives up ticket prices, according to Friedman, who said he has been tracking Super Bowl tickets for the past decade.
Super Bowl ticket prices: Less expensive doesn’t mean cheap
This week, Super Bowl tickets were listed on StubHub for as low as $6,245 and listed on Vivid Seats for as low as $6,387.
Face value for tickets to Super Bowl 60 range from $950 to $8,500, according to Friedman, who provided USA TODAY Sports a screenshot of a seating chart with ticket prices. Friedman said he got the chart from an NFL team source who told him the chart came from the league.
Friedman requested the NFL team not be identified to protect his business relationship with the team.
The NFL did not respond USA TODAY Sports requests to confirm the face value of the tickets.
A similar chart for the 2025 Super Bowl shows the face value for tickets ranged from $950 to $7,500.
Purchase Super Bowl LX tickets with StubHub
Who controls the Super Bowl tickets?
Based on Levi’s Stadium’s seating capacity, about 68,000 tickets will be distributed for the game.
The NFL’s 32 teams get 75 percent of the tickets, according to Statista and published reports. The two Super Bowl teams each get 17 percent, the Super Bowl host team gets 5 percent and the remaining 29 teams each get 1.24 percent.
McCarthy, the NFL spokesman, told The Athletic in 2024 that the NFL teams hold a lottery among season-ticket holders and also hold back some tickets for their partners.
So, how do all of those tickets flood onto the secondary market where resellers like StubHub and Vivid Seats list them?
In July, ESPN reported that at least 100 NFL players face fines and possible suspension for allegedly selling their allotted tickets to the 2025 Super Bowl.
Each of the approximately 1,700 players on an active NFL roster has the opportunity to purchase two Super Bowl tickets from his team, according to the NFL’s collective bargaining agreement.
NFL coaches and executives have access to far more tickets, and every potential ticket recipient is a potential reseller.
On Location ticket sales
On Location, an official hospitality partner of the NFL, sells tickets as part of VIP game day experiences. This week, one package, which includes one game ticket, was priced at $7,100, with a chance to upgrade the game ticket to $17,000.
Another package, which includes one ticket, open bar and food, was priced at $17,750, with a chance to upgrade the game ticket to $35,000.
Three other packages, including one that offered 50-yard line seats, are listed as sold out.
Other options to buy Super Bowl tickets
Generally, the historical cost of the average Super Bowl ticket resale has ranged from $4,000 to $6,000, Ticketmaster reports on its website. But the current listings suggest the price could be far more expensive depending on the seats.
On Vivid Seats, ticket prices ranged from $6,387 to $41,444. A suite that seats between 16 and 22 people is listed for slightly more than $1 million.
On StubHub, ticket prices ranged from $6,245 to $63,099.
Last Minute-Super Bowl tickets: Down to the wire
Last-minute Super Bowl tickets will be available for purchase on Ticketmaster, ‘the Official Ticketing Partner of the NFL,’’ the company said in a statement on its website. “Tickets will remain available for sale up to 60 minutes after kickoff, and all tickets purchased through Ticketmaster are mobile and instantly delivered to your phone.’’
Most online resellers offer the same service.